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Unraveling the Future of Cloud with Forecasted Growth and Emerging Trends for 2023

Writer's picture: Justin AndreJustin Andre

Updated: Jul 28, 2023




As we continue to advance in the technological era, one particular industry is leading the digital transformation charge - cloud computing. With an ever-expanding presence in our digital lives, cloud services have become an integral part of business and personal operations worldwide.


The recent forecast by Gartner provides a striking outlook for the cloud computing industry. According to their estimates, global end-user spending on public cloud services is projected to reach a staggering $591.8 billion in 2023, marking a 20.7% increase from $490.3 billion in 2022.


Source: Google Cloud Brand Pulse Survey, Q4 2022.
Source: Google Cloud Brand Pulse Survey, Q4 2022.


This promising growth, however, is shaped by an intricate interplay of various economic forces. Sid Nag, a renowned Vice President Analyst at Gartner, has highlighted the simultaneous push and pull effects of current inflationary pressures and macroeconomic conditions on cloud spending.


In these times of economic uncertainty, cloud computing stands as a beacon of innovation and resilience. Yet, its future spending patterns could be significantly influenced if overall IT budgets shrink due to adverse economic factors. It's crucial to acknowledge that the cloud continues to form the largest segment of IT spend, playing a significant role in budget allocation across organizations of all sizes.


Segmenting the Cloud Spending Growth


Drilling down into specific cloud service segments reveals an optimistic growth trajectory for 2023 across the board. In particular, Infrastructure-as-a-service (IaaS) is predicted to experience the highest growth, projected at 29.8%. This surge in IaaS spending can be attributed to an increased focus by businesses on accelerating their IT modernization initiatives. By doing so, they aim to minimize risk, optimize costs, and convert substantial capital expenditures into more manageable and predictable subscription terms.


The forecast also anticipates significant impacts from inflation on Platform-as-a-service (PaaS) and Software-as-a-service (SaaS) due to ongoing staffing challenges and a focus on margin protection. However, even in the face of these hurdles, both segments are set to experience continued growth, with Gartner forecasting a 23.2% growth for PaaS and 16.8% for SaaS in 2023.


Given the escalating staffing requirements for developing modern SaaS applications, organizations are grappling with hiring challenges in the wake of efforts to control costs. Nonetheless, the inherent potential of PaaS to facilitate efficient and automated code generation for SaaS applications is expected to serve as a catalyst for increased consumption rates in the sector.


Cloud Migration: The Ongoing Journey


Cloud migration remains a constant process in today's digital world and shows no signs of slowing down. As Sid Nag insightfully points out, "Once applications and workloads move to the cloud, they generally stay there, and subscription models ensure that spending will continue through the term of the contract and most likely well beyond." For vendors in this space, cloud spending becomes an annuity – an ongoing income stream.


However, the importance of understanding the nature of cloud adoption cannot be understated. It's more than just a trend; it's a strategic move towards agility, efficiency, and resilience. The transformation journey involves much more than merely shifting operations to the cloud. Instead, it's about how organizations can leverage the cloud to facilitate growth and drive innovation, even amidst economic uncertainty.



Source: Enterprise Strategy Group eBook
Source: Enterprise Strategy Group eBook

The Cloud Optimization Perspective


While there is undeniable enthusiasm among organizations to make the move to the cloud, this transition needs to be balanced with effective cloud management and a keen focus on cost optimization. The findings from the 2022 Infrastructure Cloud Survey reveal that more than half of organizations are either recruiting new staff or re-training existing staff to optimize their cloud expenditure more efficiently.


In their quest for true cloud optimization, organizations are increasingly recognizing the need for advanced cloud FinOps practices. However, the journey towards mature cloud FinOps is still in its nascent stages. Many organizations are still laying the foundation or refining their existing practices.


To ensure a successful cloud optimization strategy, organizations need to implement automated cloud cost optimization policies. These policies not only save time but also help reduce wasteful spending. As organizations continue to embrace the power of the cloud, automation in cost optimization policies will play a critical role in maintaining consistent monitoring, eliminating waste, and ensuring efficient utilization of resources.


The cloud computing industry remains a dynamic and evolving landscape, filled with its own set of challenges and opportunities. The forecasts and trends for 2023 provide a roadmap for businesses to leverage the power of the cloud to drive growth, innovation, and resilience, even in the face of uncertain economic times. For organizations navigating this landscape, the key to success lies in comprehending these trends and aligning them with their strategic objectives and IT budgets. The future of the cloud is here, and it is brimming with boundless opportunities.


 

Interested in the future of cloud spending and yearning to master your Azure cloud expenditure? Join us for our new video. course! "Azure FinOps Masterclass: The Ultimate Cloud Cost Savings Blueprint." This all-encompassing guide empowers you with practical strategies and insights to smartly manage your Azure costs while maintaining robust performance. Get it now, and kickstart your journey towards a cost-efficient cloud future. We look forward to seeing you there!


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Erick Brewitt
Jul 14, 2023

Is there more to read n take in on the subject at hand?

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Justin Andre
Justin Andre
Jul 14, 2023
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You can checkout the other blog posts on cloud cost management/ FinOps at my website https://www.hightechproxy.com. I also have an 8 hour video course on the subject that I’m launching in August.

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